Tech Sales with Carter

Tech Sales with Carter

Interviews with founders and top producers about sales.

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Recent Episodes

How to Get Promoted at an Elite Sales Org | Soraya Hatcher (HubSpot)
April 29, 2026

How to Get Promoted at an Elite Sales Org | Soraya Hatcher (HubSpot)

In this episode, I sit down with Soraya Hatcher, SMB Sales Manager at HubSpot, to talk about how AEs can position themselves for sales leadership, build trust in a remote environment, and manage a team with more structure and...
How to Sell AI in an Industry Dominated by Legacy Tech | Chris McLendon
April 27, 2026

How to Sell AI in an Industry Dominated by Legacy Tech | Chris McLendon

In this episode, I sit down with Chris McLendon, Partner and Chief Revenue Officer at TidalWave, to talk about what it looks like to sell AI-native mortgage technology into an industry that is under margin pressure, skeptical...
How to Demo Software Without Turning It Into a Product Tour | Seth Haake
April 25, 2026

How to Demo Software Without Turning It Into a Product Tour | Seth Haake

In this episode, I sit down with Seth Haake, Strategic Sales Engineer at Total Expert, to talk about how mortgage technology companies win enterprise deals by selling outcomes instead of features. Seth breaks down how Total E...
You’re Not Really Selling AI. The Hard Sell Is Change.
April 20, 2026

You’re Not Really Selling AI. The Hard Sell Is Change.

In this episode, I sit down with Graham Young, Strategic Account Executive at Vesta, to talk about what it really takes to sell major platform change in mortgage tech, especially when buyers have been burned by software promi...
The Magic of Thinking Big in Tech Sales
April 16, 2026

The Magic of Thinking Big in Tech Sales

In this episode, I sit down with Raymond Griffin, Regional Sales Manager at Numa, to talk about what it actually takes to become a top producer in sales and stay there across multiple stops in automotive tech. Raymond breaks ...
Why More Dials Won’t Fix Your Sales Problem
April 16, 2026

Why More Dials Won’t Fix Your Sales Problem

In this episode, I sit down with Jordan Benjamin, CEO of My Core OS and former 6x President’s Club member at HubSpot, to talk about the mindset and psychology behind sustainable sales performance. Jordan breaks down the bigge...